The logo is an abstracted form of the elevated area of this property, along with the OGINOYA's roots of the Megane Bridge. It is the ceiling of the restaurant and at the same time the symbol of OGINOYA, the curve of the Touge no kamameshi.
The store name, GEN, also implies that OGINOYA's new initiatives will extend in multiple directions.
About Cooking
Food and sake from Gunma and Nagano. Local specialties, fermentation and food culture.
We will serve snacks using Touge no kamameshi bowls, the symbol of OGINOYA.
"atama" x homemade soba noodle
Touge no Kamasoba
1,100 yen (including tax)
This item does not include daily rice.
"atama" is for ingredients only.
Kakesoba + daily rice
680 yen (tax included)~
All items are served with daily rice during lunch.
Available to take away
Touge no Kamameshi
Ceramic 1,300 yen (tax included)
Pulp mold container 1,200 yen (tax included)
Touge no kamameshi is still a popular ekiben with longstanding patronage. It is a safe and secure product with the same taste as in the past, now and in the future, thorough quality control.
It contains quail eggs, chestnuts, burdock root, apricots, shiitake mushrooms, bamboo shoots, rice, chicken, green peas, red ginger, and spices. While mass production is carried out, the particular manufacturing method has been passed down to the present.
About alcohol
We will offer suggestions based on food pairings, focusing mainly on breweries that are not well known in Tokyo, family-run breweries, and small breweries. In addition, we will also offer attractive sake that goes well with food as a new innovation.
The sake selection will be centered on local sake from Nagano and Gunma.
Each time, several sake breweries will be selected from each region, with a focus on "ordinary sake," sake that is consumed almost exclusively in the local area.
Local shouchu and beer will also be available.
About the Interior
Chemical finishes were avoided as much as possible, and the characteristics of naturally occurring materials such as wood (ginkgo), iron, brass, copper, plaster, and Oya stone were utilized as much as possible, and I tried to harmonize them as if they were ingredients in a pot of rice.
The ginkgo shelves in the counter area can be stocked with pots of different sizes and types, creating a symbolic look for OGINOYA.
We hope you will visit and experience firsthand.
English 
日本語